Women’s Outdoor Clothing Is Getting Wylder
By Susan Price for B the Change
This Socially Responsible Clothing Marketplace Sells Adventure Gear That Goes Beyond 'Pink It and Shrink It.'
Lindsey Elliott needed insulated pants for a rappelling trip in the Grand Canyon, but all she could find were men’s down pants that were supposed to work for women, too. The lack of women’s outdoor clothing, particularly gear for more rugged outings, was something the adventure enthusiast had encountered often. But this time, Elliott saw it as confirmation of the need for the business she and her friend, Jainee Dial, had been discussing: an online retailer for women’s outdoor and adventure gear...
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Story by Lindsey Davis, Wylder's Co-Founder and CEO. Imagine an industry that contributes to the economy of every state,...