No ‘Pink And Shrink’: Women’s Outdoor Retail Has New Face

No ‘Pink And Shrink’: Women’s Outdoor Retail Has New Face

By Adam Ruggiero

Jainee Dial and Lindsey Elliott are in the midst of a campaign to make their company, Wylder, a reality. Touted as “not just another retailer,” Wylder will be a marketplace for gear as well as a resource and information hub.

As a benefit corporation (b-corp), the company supports environmental and humanitarian organizations with a business model its founders say can drive social change. We reached out to Dial for more beta on the project, which launches in full this fall.

Read the full article HERE

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