No ‘Pink And Shrink’: Women’s Outdoor Retail Has New Face
By Adam Ruggiero
Jainee Dial and Lindsey Elliott are in the midst of a campaign to make their company, Wylder, a reality. Touted as “not just another retailer,” Wylder will be a marketplace for gear as well as a resource and information hub.
As a benefit corporation (b-corp), the company supports environmental and humanitarian organizations with a business model its founders say can drive social change. We reached out to Dial for more beta on the project, which launches in full this fall.
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By Lindsey Elliott | Photography by Abbi Hearne Over the last two years, I’ve spent the majority of my time...