KICKSTARTER EXPERT SERIES

KICKSTARTER EXPERT SERIES

By Ryan Fliss for The Dyrt

When most people think of Kickstarter, they think of two things: products, and backers. But, as the team at Wylder Goods shows us, Kickstarter can raise money for more than just products–it can help create entire platforms.

On May 31st, 2016, Wylder Goods completed their mission to crowdfund an online marketplace for the modern outdoorswoman, raising $54,283 from 606 Kickstarter backers. As of today, Wylder Goods is officially launched. Wylder’s co-founders, Jainee Dial and Lindsey Elliott not only crowdfunded their marketplace for outdoorswomen, they also incorporated it as a Benefit Corporation, or B-Corp. This means having a positive impact on the environment and society are built into Wylder’s bottom line. 

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