Jeanine Pesce

Jeanine Pesce

Jeanine Pesce is amazing. For real. We're pretty sure she coined the term "modern outdoorswoman", and though she calls herself a "trend consultant" Jeanine is so much more — a connector of people and brands, a sought-after speaker, and an innovative curator and entrepreneur whom we respect and admire.  


What gets you out of bed in the morning these days?

Coffee, lots of coffee. And my sweet baby girl, Annie. We spend the first hour of our day outside for "morning exploration." We pick flowers, wave to people riding bikes, collect rocks, and hang out under the pine tree on our front lawn. There is also a little hole she likes to sit in, so we typically spend some time marinating in the dirt.

What are you a beginner at right now, or trying for the first time?

We just got our first SUP board and it's super convenient. I can wrap a call with a client, walk out to my dock and paddle around for a little before anyone realizes I'm not online.

If you had $300 to spend in the Wylder shop, what would you spend it on?

Duckworth Vapor Tee in Grey, Nau Entwine Dress, Patagonia Snap-T pants in black, Danner Mountain 600 , Nipomo Blanket , United by Blue Beanie

Favorite brand in the Wylder shop?

I've gotta support my buddies at Parks Project. Each product they sell contributes directly to one of over 30 different conservancies across the USA, providing vital funding for the ongoing care of National Parks.

What are your favorite fall and winter time traditions?

Once things start to cool down we try to spend quality time outside together. Living at the beach in the fall is the best because once the crowds head home for the season, the locals can actually enjoy it! We also like hitting the local hiking trails, riding bikes in Sandy Hook and watching the leaves change from green to gold.

What are your favorite fall and winter time things to cook or have in the house?

I try to stick to a seasonal schedule so whatever fresh veggies are in the local market are usually on the menu along with stews and roast chicken. I also love to make homemade pizza and pasta for supper on Sundays.

My husband and I are both originally from the East coast so we tend to be more extroverted in winter. Something about the novelty of a Northeastern winter gets us pumped to layer up and put our outerwear to good use. We also have lots of dinner parties and snowboarding trips with friends and family to look forward to.

If you’ve ever been profoundly changed by a landscape, which one, and why?

I would say the California coast, specifically Big Sur changed me forever. The first time I saw the redwoods meet the ocean it was truly an existential experience. The rugged terrain and delicate ecosystems, coupled with profound, jaw dropping beauty... It is one of the most magical places in the world.

Who is inspiring you right now? Why?

My little friend, Lucas! He is suffering from a rare form of terminal cancer that typically occurs in children ages 5-9. I am so inspired by his tenacity, he is truly a special guy. We are working on a project for him called Love (and Adventure!) for Lucas to help raise money and awareness for his condition so he can CRUSH CANCER and get back outside where he belongs.

Are you an activist? If so, what are you fighting for and why?

I am fighting the good fight for Mother Nature and the incredible women responsible for populating this beautiful planet!

Words by 
Jeanine Pesce  founder of 










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